NEWS
July 18, 2024

Form, Function, Fine Art, and a 65” Samsung TV Frame – ModVic Repurposes an Eastlake Renaissance-style Mirror from the Late 1800s


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Bruce Rosenbaum commissioned for custom home furnishing design that “blends” familiar history with the novelty of modern-day electronics

Ultra-thin profile screens make it possible to incorporate authentic materials and
Steampunk reimagination to elevate today’s QLED technology

When an existing client presented the idea of combining classical antiques with state-of-the-art digital tech in their home residence, Bruce Rosenbaum, owner of ModVic, LLC was all (g)ears.

The Samsung Neo QLED with 8K resolution offers a huge range of contrast and color giving viewers a remarkably clear, crisp picture – one that brings

dynamic sporting events to life with AI motion enhancement and transports fans into their favorite bingeworthy shows and streaming movies.

The Renaissance-style mirror frame was “deconstructed” and refit by
professional woodworker Dovi Hirsch from Barney & Carey in Avon, MA

Bruce first met NYT best-selling author Cassandra Clare and her husband Josh while working on their writer’s studio / Blade & Angel Apothecary Bar project years ago. Coincidently, it was also the first project he collaborated on with master woodworker Dovi Hirsch, from Barney & Carey in Avon, MA.

The 6’ tall Eastlake mirror frame – crafted in the mid to late 1800s and originally used as a fireplace mantle mirror – needed to be resized to fit the new TV perfectly.

Josh’s vision was to craft a decorative setting with classic style that blended seamlessly with its very modern purpose and allowed for full functionality of the TV.

After removing the large mirror, the wood frame was cut and refit to reduce its dimensions.

A fitted wooden “box” was constructed to hold the TV screen and hide all cables. The new TV frame was mounted with hinges to give easy access.

Having the 65” Samsung QLED screen in the workshop for sizing and fit was crucial to delivering precision work and results.

AI Creates the Finishing Touch

In the spirit of celebrating ingenuity, and having a meaningful décor within their home, the couple used “Dall-E” – an AI image generator – which was given the concepts of a book, a tree, and a quill pen, to carve the laser guided center piece.


As the ‘human’ artist in the collaboration, I’d say AI was about 90% accurate,”

Bruce Rosenbaum mused.

“We had to improve the design about 10% to achieve the final image.



“We have a fine art subscription, that gives us access to all these amazing paintings, by historic and contemporary artists alike. We’re going to enjoy those beautiful images in super HD …and the occasional movie night!”

“Thank you Bruce! Wonderful job, as always.”
                                          – Josh and Cassie


START
FINISH (TV Frame Only)

COMING SOON!
NEW PROJECT ANNOUNCEMEN
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ModVic, LLC is pleased to have signed a memo of understanding for a sculpture to be installed at the old Dixie cup building in Easton, PA.

The historic factory site is being repurposed as a 405-apartment mixed-use complex (residential and retail) – by developer Skyline Investment Group, who said about three quarters of the “mid-market” units will be one-bedroom and the remainder will be 2-bedroom units.

A new Steampunk creation will repurpose the iconic “cup”.

Skyline founder Brian Bartee said he was excited to have Bruce Rosenbaum involved in the project – and the current plan for the artwork would include repurposed machinery and materials from inside the building as well as AI “robotics” that will be used to interact with visitors.