Chemex Brew Bar: The Great Coffee Experiment
Client : Chemex of Chicopee MA
Location : Specialty Coffee Expo in Boston MA
Description : A mid-century modern style coffee brew bar with a row of rotating cup holders in the front and accentuated in the back by a 1961 vintage 36-cup Chemex Samovar as well as other historic Chemex glass pieces – paying tribute to the company’s groundbreaking past while presenting a glimpse of the very near future.
Materials : Steel, wood, glass
Location : Specialty Coffee Expo in Boston MA
Description : A mid-century modern style coffee brew bar with a row of rotating cup holders in the front and accentuated in the back by a 1961 vintage 36-cup Chemex Samovar as well as other historic Chemex glass pieces – paying tribute to the company’s groundbreaking past while presenting a glimpse of the very near future.
Materials : Steel, wood, glass
Challenge: Create a “Hit Maker”, a memorable experience that observers would continue to associate with the brand, even after the Expo had ended.
Solution: Playing on a ‘time travel’ theme of a coffee experience – either slowing down or speeding up time – we wanted the audience to think about the brand in this historic and cultural context, while viewing the artful simplicity of the product designs, and getting the “hands-on” experience of aromas and flavors. We also wanted to have some fun and give it the look and feel of a laboratory, where a mad scientist might be found.