The Hendrick’s Gin Grand Garnisher

Challenge: How to make a lasting impression and introduce a product brand to new customers all around the U.S.

Solution: The World’s largest and most complicated cucumber slicing, drink garnishing device that drives on a cross country journey to spread the experiential marketing message.

As part of a new campaign for Hendrick’s Gin, this vehicle has been traveling to major cities, garnishing cocktails from coast to coast.

The device relies upon an elaborate system of pneumatic tubing, interlocking gears, and rotating blades to slice up to 18 cucumbers per hour. It can achieve road speeds of 25 mph thanks to a hybrid powertrain, which combines a large diesel motor and a well-dressed gentleman pedaling a large – wheeled bicycle.

“Working with Bruce and his team really let us stretch our creative muscles on this project,” said David Catron, Senior Producer at Momentum Worldwide. “Their ability to maintain the brand aesthetic while designing a fully functional vehicle was the key component that made our vision come to life.”

This kinetic sculpture which mixes antique objects with new materials is a collaboration between ModVic and Salmon Studios, LLC.